BRAND EXPERIENCE:

Apple / Google Nest / Nissan / Infiniti / Visa / Pedigree / HP / Honda / Cisco / Sprint / more

BIO:

I cut my teeth over 20 years ago at a boutique ad agency in Seattle, developing brand campaigns for Brooks Running Shoes and Sierra Games.

After three years, I journeyed south from the soggy northwest to foggy San Francisco, to work at Saatchi & Saatchi Advertising on Hewlett-Packard and San Jose Mercury News. A year later I was offered a job at the iconic ad agency, Hal Riney & Partners. I stayed for five years, developing campaigns for Saturn, HP, and Sprint, before eventually being promoted to Creative Director on the Sprint Home account.

Looking for new challenges, I journeyed further south to sunny Los Angeles, taking a job at TBWA Media Arts Lab on Apple. There, I gained valuable experience on iPod, Mac, and iPhone for about two years, then joined sister agency TBWA Chiat Day to work on Nissan, Visa, and Pedigree, among others. Some of my career highlights include working on projects with famous adman, Lee Clow.

At the end of six years, I found myself freelancing for a short time before landing a full-time gig as Creative Director at RPA, working exclusively on Honda. That experience was rewarding but short-lived. Freedom and independence called to me and I left to freelance at various ad agencies, eventually landing at Apple Marcom in Cupertino (Apple’s internal marketing group) for over two years as a permalancer, developing work for iPad and iPhone.

Since that time, I have worked with numerous ad agencies but have increasingly worked directly for brands, such as Cisco, Indigo, and NorthRock X, developing brand platforms, logo identities, and videos for a variety of products and services. 

My experiences have taught me that storytelling is critical. And four important ingredients for telling stories are (1) emotion, (2) design, (3) simplicity, and (4) relevance. If you get these four things right, and you have a killer product or service, then the sky is the limit.

My hobbies include travel, blogging, stock photography, and music production. I live in Venice, California with my wife Michele and dog Maxwell.

CV:

Full-time work history:
RPA / TBWA Chiat Day / Media Arts Lab / Publicis & Hal Riney / Saatchi & Saatchi / Big Bang Idea Engineering

Freelance work history (agencies):
Apple / Google / BBDO / 72andSunny / Observatory Agency / TwoFifteenMcCann / RPA / Omelet / Garage Team Mazda / McGarry-Bowen / Ignited / Lowe Campbell Ewald / Deutsch LA / Giant Spoon / Cisco Hatch

(CV pdf available upon request)