Data is king. And car companies have a lot of data about their technologies that can often lead to boring ads. This is why we developed a data-driven campaign (which we called “Sexy Science”) to transform mundane information into beautiful eye candy. We enlisted the help of designer Adhemas Batista to develop many of the colorful and futuristic designs.

Any unusual, outside-the-box idea is going to be a hard-sell, and this campaign was no different. It came very close to being produced and remains one of my favorite design-driven explorations.